Chien luoc ban goi lieu trinh (Membership / Packages) cho Spa: Thu tien truoc

Chao anh chị em chu tiệm Nail, Hair Salon, Mini Spa va Home Spa tai My, Canada va Chau Au. La mot Business Mentor dong hanh cung hang tram tiệm, toi hieu ro ap luc ma quy vi dang doi mat hang ngay: tien thue mat bang (rent) tang phi ma, luong tho (W-2 hoac 1099) luon la bai toan kho, chua ke cac khoan phi phat sinh khi State Board (Thanh tra bang) ghe tham. Vay lam the nao de thoat khoi canh “sang mo mat ra la lo tien tro”? Cau tra loi nam o chien luoc: Ban goi lieu trinh va Membership (Thu tien truoc), dac biet la mo hinh thu phi hoi vien deu dan $79/thang.

1. Vi sao mo hinh Membership $79/thang la “phao cuu sinh” cho Spa tai My va Au?

Nhieu chu tiem thuong quen voi hinh thuc “lam den dau tra tien den do” (pay-per-service). Day la cai bay chet nguoi khien doanh thu cua ban bien dong theo mua (Mua Tet/Le dong khach, mua he hoac mua dong thap diem lai vang nhu chua co ba). Mo hinh hoi vien $79/thang giai quyet triet de van de nay:

• Tao nguon cash flow (dong tien mat) deu dan: $79/thang nhan truoc giup ban chu dong tra tien thue nha va luong co ban cho tho ma khong phai cho khach buoc chan vao cua.
• Khoa chan khach hang (Lock-in customer): Khach da dong tien thi ho se co xu hướng quay lai tiệm cua ban thay vi sang tiem ben canh chi vi mot chuong trinh khuyen mai chop nhoang.
• Tang gia tri vong doi khach hang (LTV): Mot khach hang chi tra $40 cho mot lan lam mong, nay co the mang lai hang tram, tham chi hang ngan do-la moi nam thong qua goi membership va cac dich vu nang cap (add-on).

2. Thiet ke goi Membership $79/thang sao cho khach hang tu nguyen quet the?

De khach hang o My, Canada hay Chau Au san sang moc vi chi $79 moi thang, ban khong the ban “mot buoi lam mong” don thuan. Ban phai ban dac quyen va su cham soc toan dien. Mot goi standard $79/thang thuong bao gom:

• 01 dich vu chu luc mien phi moi thang (Vi du: 1 lan Classic Manicure kem Gel, hoac 1 lieu trinh Facial co ban).
• Giam gia 20% cho tat ca cac dich vu con lai trong thang (Waxing, Eyelash, Pedicure…).
• Uu tien dat lich (Priority Booking) vao cac ngay cuoi tuan ban ron ma khong phai xep hang cho doi.
• Qua tang sinh nhat va 1 san phام cham soc tai nha (Retail product) tri gia $20 moi quy.

“Bi quyet tai My va Au la khien khach hang cam thay ho dang tiet kiem duoc nhieu hon so tien $79 ho bo ra, trong khi thuc te ban da dam bao duoc bien loi nhuan on dinh.”

3. Nghe thuat chot sale Membership tu doi ngu Tho/Tech va Le tan

Tho cua ban (cho du la tho W-2 hay 1099) thuong ngai ban hang vi ho nghi do la viec cua chu. La mot Mentor thuc chien tren Biz Mentra, toi huong dan cac chu tiem bien tho thanh dai su thuong hieu thong qua chinh sach hoa hong hap dan (Commission):

• Thuong ngay $10 – $15 cho tho/le tan moi khi ho chot thanh cong mot goi Membership $79/thang.
• Huan luyen tho cach giao tiep trong qua trinh lam dich vu cho khach: “Chi oi, mong cua chi hay bi xuoc va yeu, neu chi dung goi Membership $79 ben em, em se kem theo buoi duong cung mong mien phi moi thang, lai con duoc giam 20% cac dich vu khac nua…”.

4. Xu ly van de phap ly, Yelp Review va State Board

Kinh doanh tai My va Au doi hoi ban phai cuc ky minh bach de tranh phien toan tu luat phap va khach hang:

• Dieu khoan huy goi (Cancellation Policy): Luon de khach hang ky dien tu hoac doc ky dieu khoan: Dang ky toi thieu 3 thang, co the huy sau do truoc 14 ngay. Dieu nay giup ban tranh tinh trang khach dung 1 thang roi doi lai tien (Chargeback) qua ngan hang.
• Yelp va Google Review: Tang kem mot phan qua nho (nhu dau duong mong cuticle oil) cho lan dau tien khach dang ky membership va de lai review 5 sao tren Google. Dieu nay giup day uy tin salon cua ban len top tim kiem dia phuong.
• State Board Compliance: Dam bao rang bat ky lieu trinh nao trong goi membership deu tuan thu nghiem ngat ve ve sinh, sat trung dung chuan cua Hoi dong tham my bang ma ban dang hoat dong.

Loi ket tu Biz Mentra

Dung de tiem cua ban chay theo nhung buoc thuc hien cu ky va de bi ton thuong truoc nhung bien dong cua thi truong ngoai nuoc. Chien luoc ban goi lieu trinh va thu phi hoi vien $79/thang chinh la chia khoa giup ban tu do tai chinh, bien tiem nail, spa cua minh thanh mot he thong kinh doanh tu van hành. Hay bat dau trien khai ngay hom nay va neu ban can mot nguoi dong hanh chuyen sau hon, hay ket noi cung toi tren Biz Mentra!